Monday 2 September 2013

Analysis of artists magazine ad

This is the advertisement for Rihanna's 'Loud' album. It is advertising the new music and the artist and how she is developing as a singer and is providing it to her fans and is also welcoming new people into her music. It is offering people the opportunity to listen to her music due to the fact awareness is being raised by providing the dates of the release in larger writing. This is a good way for Rihanna to be publicised as she is being exposed as a successful artist and is positively promoting themselves in the music industry. The image is doing a good job at highlighting the message which is wanted for the audience to grasp aswell as the text. The album 'Loud' is mirroring the image which is used of Rihanna as she is portrayed as a powerful, bold character. It gives the audience of this advertisement a slight insight of what it would be like to get into the sort of music, for example, out going, meaningful and opinionated lyrics would be expected from an artist like this.

From research, I have gathered that the most successful advertisements, such as this one, include minimal text and large images featuring the artist and no one else. It is important for this to be the case as it leaves more for the audience to work out themselves, and gives them the opportunity to use their imagination and gather their expectations.

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